Microsoft wants a piece of Google and Amazon's advertising business. Here's the pitch deck it's using to win search and e-commerce budgets from manufacturers and retailers. (MSFT, AMZN, GOOG)
- Microsoft has increased its product offerings for brands and retailers since it rebranded its ad platform in April. One new product is Sponsored Products.
- Business Insider obtained a pitch deck on Sponsored Products that Microsoft Advertising has been presenting to brands, retailers, and ad agencies.
- The pitch is that brands and retailers can bid together on search shopping campaigns, leading to more clicks, conversions, and ROI.
- Sponsored Products are Microsoft's equivalent of Google Shopping Campaigns.
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