Burger King is on a growth tear thanks to its buzzy marketing. Here's the internal memo sent by CMO Fernando Machado that reveals its secret sauce.
- Burger King regularly wins awards for its marketing campaigns, which took 40 at Cannes this year including the Creative Brand of the Year.
- In a memo that Burger King CMO Fernando Machado sent to parent company Restaurant Brands International's internal network this week, he credited the wins to five things the company did that "helped unlock [its] creative potential."
- Machado encouraged employees to start small; ensure that campaigns have measurable outcomes; learn to withstand...
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