More than 250 retailers are expected to offer competing discounts on Amazon Prime Day — and some are using not-so-subtle phrases like 'prime time' to promote their sales (AMZN)
- More than 250 retailers are expected to roll out sales of their own to directly compete with Amazon Prime Day, and many are using phrases like "prime time" in their marketing of those deals.
- According to analysts, Amazon Prime Day has become a "true national retail holiday that other retailers are now taking advantage of."
- Walmart, Macy's, Zappos, Nordstrom, and Zara are expected to offer the highest discounts to compete with Amazon, according to a report from retail analytics firm Edited.
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