Kroger Prices out Competitors as Delivery Sales Grow 34%
Kroger is keeping its membership price low to outcompete rivals on grocery delivery.
The nation’s largest pure-play grocer said Thursday (Dec. 1) in its third-quarter 2022 earnings report that total digital sales grew 10%, while delivery sales were up 34% year over year.
“We’re investing in digital growth initiatives, including expanding our Kroger delivery network in new and existing geographies,” CEO Rodney McMullen told analysts on a call. “We are also growing Boost, our one-of-a-kind membership program.
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