FMCG makers encouraged by early trends from winter products, hopeful of rural growth in coming qtrs

Leading FMCG makers are witnessing encouraging trends from the initial pickup of their winter products portfolio, expect consumption to accelerate further as mercury dips, making them hopeful for growth from the rural areas. Makers such as Dabur, Emami and Marico are witnessing pickup in their winter-specific products portfolio ranging from skin care products to immunity products such as chyawanprash and honey.