Snap's chase for ad dollars will see the company trying to get you to watch something called, wait for it, "Commercials."
The six-second unskippable ads will be tested on the TV-like Snapchat Shows, and not on personal stories or Discover editions, reports Digiday.
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Once reluctant to impose ads on users, Snapchat is set to trial "Commercials" in its latest attempt to be more attractive to advertisers. The test is slated to begin mid-May...