Martin Lewis, a well-known financial journalist and founder of consumer finance site MoneySavingExpert.com, filed a lawsuit against Facebook today through the UK’s High Court, accusing the tech giant of defamation. He claims that the platform published over 50 cryptocurrency ads that falsely used his face and name to promote cryptocurrency trading scams.
Lewis notes in a statement that the advertisements often promoted get-rich-quick schemes that were actually trading options with odds stacked against the consumer.