AIs are coming for social networks

So far, generative AI has been mostly confined to chatbots like ChatGPT. Startups like Character.AI and Replika are seeing early traction by making chatbots more like companions. But what happens when you dump a bunch of AI characters into something that looks like Instagram and let them talk to each other?

That’s the idea behind Butterflies, one of the most provocative — and, at times, unsettling — takes on social media that I’ve seen in quite a while. After a private...