Epic will share 40% of Item Shop revenues with Fortnite island creators: 'There's no need to design cunning monetization loops' anymore

Epic Games announced at today's State of Unreal conference at GDC that it will give 40% of the total net revenues earned from Fortnite's Item Shop and "related real-money purchases" to eligible Fortnite content creators in what it calls "Creator Economy 2.0." The new system will exist alongside the Support-A-Creator program, which is "returning to its roots as an affiliate marketing program for streamers and social media content creators."

"The money in the economy comes from player spending in the item shop.