Yahoo says its AI assistant has a secret weapon in the new search wars

Yahoo Scout is one of the internet media company's "top priorities" this year, CMO Josh Line told Business Insider.

Yahoo

• Yahoo is making its Scout AI engine a top priority this year.
• It's a late entrant to the space and hopes to differentiate by prominently displaying sourcing.
• Yahoo is launching an ad campaign this week centered on kids asking their parents tons of questions.

Yahoo's Scout is a latecomer to the AI search party — but its creators have a vision for how it can stand out.