Candylab rebranded its retro toy cars to reach kids and ‘kidults’

When Vlad Drǎgușin founded his mid-century inspired toy car company, Candylab, in 2013, he had a Kickstarter page and a dream. His goal was to create wooden model cars inspired by hot rods and classic American car designs; toys that would be both durable enough for play and sleek enough for display. As it turns out, there’s a major growing market for that kind of thing—and Candylab just rebranded to capture it.

Since its founding, Candylab has secured retail placement in stores like London’s Design Museum...