Officials Issue Warning After Oddly Colored Snow Falls on Town: ‘Avoid Ingesting or Direct Skin Contact’

The picturesque sight of snow blanketing a Maine town became something far less attractive.

On Tuesday, residents of Rumford found that instead of fluffy white stuff covering yards and fields, they looked upon brown snow, according to WJW-TV

The town posted an explanation on Facebook, saying the local paper mill was to blame.

“The Town has confirmed that due to a malfunction at the Mill there was a release of spent black liquor which resulted in precipitation of brown or tan colored snow.