Reporter John Ourand, a two-decade veteran of Sports Business Journal and the leading sports TV industry insider in the United States, suggests that Apple TV's MLS viewership for the 2024 final was as low as 65,000 viewers on MLS Season Pass. Ourand, who now writes for the sports industry newsletter Puck, added that the game […]
Reporter John Ourand, a two-decade veteran of Sports Business Journal and the leading sports TV industry insider in the United States, suggests that Apple TV’s MLS viewership...