São Paulo FC, a Brazilian professional soccer team, decided to pump up its fans by flying a blimp over a residential neighborhood.
The plan quickly backfired.
While flying over the suburb of Osasco Wednesday, the blimp deflated and crashed into homes.
The blimp featured the team's logo with the phrase "Vamos, São Paulo."
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According to TMZ Sports, the pilot was injured and hospitalized but is expected to be OK. No other injuries were reported.