A new TikTok trend lets Gen Z ‘write the marketing script’

There’s nothing better than making older people feel uncomfortable. Them’s just the facts, Jacks. And what better way to make the olds squirm in their compression socks than to make them deliver Gen Z slang in front of a camera? 

Letting Gen Z write the marketing script

That’s exactly what countless businesses have voluntarily done in the recent TikTok “letting Gen Z write the marketing script” trend. In these clips, whipper snappers evidently fill a script full of extremely...