Mozilla’s new brand plans to ‘reclaim the internet’
The branding gurus at JKR overhauled Mozilla’s logo and branding system, leaning into green and repurposing a Shepard Fairey icon as an ASCII dino.
Mozilla, the nonprofit behind the Firefox browser, has a new brand. Its first job is to remind you that it’s more than Firefox.
Today, the organization founded in 1998 from the ashes of the early browser company Netscape creates guides to privacy, publishes open-source standards, organizes the community event Mozfest, and operates its own ventures arm.
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