‘I’m really upset about it’: Customer makes viral video using boyfriend’s face wash. She can’t believe what L’Oréal does next

A woman is upset with L'Oréal after she says the brand took an idea from one of her TikTok videos and created an entire campaign around it. To make matters worse, she says the company didn’t include or compensate her for her idea.

TikTok user Liberty Walker (@libertyavawalker) posted a video sharing the experience on Aug. 20. “L'Oréal stole my content and made a whole campaign using my idea,” she says to start. “It’s not very demure of L’Oreal. Not very mindful of L’Oreal. So let’s talk...