How Google and Meta could disrupt travel discovery with AI

The travel industry, worth an estimated $9.5 trillion in 2023, has long been a prime target for tech giants like Google and Meta. With AI, they aim to capture a larger share of the lucrative travel market. 

AI has the potential to significantly influence how consumers research and plan their trips, steering them away from traditional discovery platforms and reshaping the entire user journey.

This article explores the rise of AI assistants in the travel space, their capabilities...