Shein's CEO is so low-profile his employees don't even recognize him: report
Shein's CEO flies under the radar, even within his own company.
Jade Gao/AFP
- Shein's CEO Xu Yangtian is staying out of the spotlight despite a hotly-anticipated IPO.
- Xu is so under the radar that his own employees don't recognize him in the office, the SCMP reported.
- Shein's executive chairman is more public, but he sparked scrutiny in a recent speech.
Fast-fashion giant Shein is gearing up for its widely-anticipated debut as a public company. But one key figure has stayed out of the spotlight...
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