Gen Z Splurges on Grocery Treats as Older Consumers Cut Back

As older consumers look for ways to reduce their grocery spending in the face of elevated food inflation, most young shoppers continue to splurge on the extra items they want, PYMNTS research reveals.

By the Numbers

Data from the latest installment of PYMNTS’ Consumer Inflation Sentiment series, “Consumer Inflation Sentiment Report: Consumers Cut Back by Trading Down,” which draws from an April survey of more than 2,000 U.S. consumers, reveals that 59% of baby boomers and seniors...