Grocers Woo Higher-Income Consumers With Premium Prepared Foods

With big earners seeking prepared meals at the supermarket, grocers are seizing on the opportunity.

By the Numbers

Many consumers are looking for quick, convenient meal options at the grocery store, and higher-income shoppers are the ones driving this demand.

Findings from PYMNTS’ study “Digital Economy Payments: Consumers Buy Into Food Bargains,” which drew from a survey of nearly 2,700 U.S. consumers about their food shopping habits, revealed that 37% of consumers had bought...