US car-buyers love their trucks and SUVs, but they don't love the prices of electric ones.
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- The average new EV sells for over $61,000 in the US, locking many buyers out of the market.
- Cheap-ish EVs are slowly rolling out.
- But Americans love SUVs and trucks, and they're going to have to pay for them in the near term.
Americans tend to think a bigger car is a better car.
The most popular vehicle segments in the US are SUVs and pickup trucks.