According to a 2022 retailer study, the number of self-identified vegans in the United States jumped from 290,000 in 2004 to nearly 10 million in 2010 — a 30-fold increase.
Now consider that, per a Bloomberg Intelligence report, plant-based food sales are expected to increase fivefold by 2030, and a picture becomes clear: Veganism and vegetarianism aren’t passing fads in the U.S., but lifestyles that actually shape the economy and influence a number of different industries.
Soy food...