Bronny James has yet to enter the NCAA, but he's already doing brand deals with PlayStation, Beats By Dre, and more.
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- In 2021, the NCAA ruled that college athletes would be able to monetize their name, image, and likeness.
- The On3 NIL Valuation is an index that keeps track of student athletes' projected annual value.
- Based on data from On3, Insider compiled a list of young athletes whose NIL is worth at least $1 million.
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