Emily Cole started posting on Instagram at the start of college. Now she's an influencer with a book, podcast, and brand deals.
Courtesy of Emily Cole
- Emily Cole is a student athlete at Duke with more than 180,000 TikTok followers.
- She reached out to brands after starting her account and posting about nutrition and running.
- She spends up to 20 hours a week on content creation and doesn't post while out with friends.
This as-told-to essay is based on a conversation with Emily Cole...