Digital transformation is now about taking ownership of fan engagement in house, says Ferre

January 31 – The digital focus within football marketing started as being all about web sites and building social media numbers on Twitter, Facebook and Instagram. But there has been a strategic shift and while the social media platforms are still important it is the new fan engagement platforms that are making the marketing difference.

“It is all related to fan engagement which is at the core of the matter. How do you communicate to a vast majority of supporters of clubs,

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